Michael Riddering AKA Ridd is an experienced designer who recently found huge success teaching online. After strategically providing a ton of free value across multiple networks, he launched his Figma Academy in 2022 earning over $300,000 in the first 4 months. This green-lit and helped boost his next startup Dive, an online learning platform with a world class team to help level up your design career. We rap about what it takes to stand out as a UX designer, how AI could assist online eduction and we get practical with a value-packed case study on how to plan, hype and launch a digital product if you have no audience.